Our Origin

Puresport was born out of necessity in December 2018, when professional Rugby players Grayson Hart and Adam Ashe found themselves at a crossroads. Both had spent years managing injuries with heavy opioid-based painkillers— quick fixes that masked the pain but didn’t address the root cause. They knew they needed something better. Something natural, effective, and sustainable.

Driven by their determination, they launched Puresport and became pioneers in the industry, producing the first CBD products in the world certified by the BSCG (Banned Substances Control Group) as safe for professional athletes. This groundbreaking achievement wasn’t just about creating a product—it was about setting a new standard for trust, transparency, and safety in the natural supplement space.

Their vision went beyond pain relief. They saw an opportunity to disrupt the supplement industry by empowering people to embrace a holistic approach to health—one that prioritises long-term wellbeing over short-term fixes.

Brand History

2019

Puresport was founded by Grayson and Adam, launching with our first product, a Informed Sport certified CBD oil.

2020

Puresport develops it's first non-CBD product with it's Unwind nootropic capsules.

2021

Run Club starts with less than 10 people as an office initiative to get everyone moving and prioritising health and social connection.

2022

We further expanded our natural product range to aid performance and recovery. Our Southwark Clubhouse opens.

2023

We launched Run Clubs in NYC, NZ and Bristol. We released the world's first Informed Sport certified Cordyceps and our best selling Ultra Magnesium.

2024

Ultra Electrolytes launch, we support our community across marathon events in London, Paris, Boston and Berlin

2019

Puresport was founded by Grayson and Adam, launching with our first product, a Informed Sport certified CBD oil.

2020

Puresport develops it's first non-CBD product with it's Unwind nootropic capsules.

2021

Run Club starts with less than 10 people as an office initiative to get everyone moving and prioritising health and social connection.

2022

We further expanded our natural product range to aid performance and recovery. Our Southwark Clubhouse opens.

2023

We launched Run Clubs in NYC, NZ and Bristol. We released the world's first Informed Sport certified Cordyceps and our best selling Ultra Magnesium.

2024

Ultra Electrolytes launch, we support our community across marathon events in London, Paris, Boston and Berlin

Our Mission

At the core of Puresport are three unwavering pillars: fuelling the body with natural, effective products, staying active through movement, and building meaningful connections within the community. These principles formed the foundation of Puresport and continue to drive everything we do today, inspiring a community that’s in it For the Long Run.

Puresport Athletes

We believe in the power of people. Our athletes compete at the highest level, trusting Puresport help them perform For the Long Run.