The Amsterdam Marathon weekend was all about community and connection as Dan, Brad, and Connor headed to a new city. The weekend kicked off with a pop-up store and shakeout run, gathering over 150 runners and supporters in Amsterdam as we headed out to run through Vondelpark and the iconic streets of Amsterdam.
We were blown away to meet so many people who knew about Puresport; this was not only a warm up for the marathon but also an opportunity for people to connect, meet the team, and immerse ourselves in the Amsterdam running community.
We also had the privilege of having the pop-up store at ATHLTQ, a premium gym space that welcomed us with open arms. The pop-up showcased exclusive Amsterdam marathon apparel, created specifically for this event, and designed to leave runners with a piece of memorabilia from the race weekend.
On race day, it was incredible to spot people representing Puresport gear across the marathon, most notably wearing our iconic PSRC socks as they took on the marathon. Seeing runners push their limits in Puresport gear highlighted the sense of community that we stand for and reinforced our commitment to supporting athletes on every step of their journey.
